{"store":{"baseInfo":{"podcastTitle":"Is It Really a Great Idea?","slug":"isitreallyagreatidea","podcastDescription":"Most podcasts try to pump you up to chase your dream.\nThis one? It tries to kill your idea—before the market does.\n\nI’m Dr. Yoram Solomon—entrepreneur, author, and professor of entrepreneurship in one of the top U.S. MBA programs.\nIs it Really a Great Idea? is based on my textbook by the same name, and it’s here to help you do one thing:\n\nKill bad ideas fast.\n\nBecause the faster you kill what won’t work, the faster you’ll find the idea that actually deserves your time, money, energy, and obsession.\n\nEach episode gives you the tools, mindset, and brutal honesty you need to test your assumptions, challenge your thinking, and avoid wasting years on the wrong business.\n\nThis podcast isn’t for dreamers.\nIt’s for doers—with the guts to ask hard questions before they go all in.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/21033485/GI_2048a3uc2.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/21033485/GI_2048a3uc2_1200x628.jpg?s=b678f5d66f5e3d96c77434acdc672cea&e=jpg","podcastUrl":"https://isitreallyagreatidea.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/isitreallyagreatidea/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-kwf6r-140f20d?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":11,"gmtAdjustment":"GMT-06:00","useDaylightTime":1,"value":-6,"text":"(GMT-06:00) Central Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Chicago"},"podcastDownloads":null,"totalEpisodes":5,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Yoram Solomon","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-kwf6r-140f20d-playlist","language":"en","sensitivitySessionExpireTime":14400,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/is-it-really-a-great-idea/id1826290448","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-kwf6r-140f20d?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/4ggJpIeGkbXddQAXp3hBsM","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/dce5f59e-414a-4742-a5be-bcf224252a7f","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/285500899","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3677158","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Geometric Humanist"},{"id":"SecondaryFont","val":"Geometric Humanist"},{"id":"PlayerColor","val":"#428200"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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Before you build anything, you need to know if it’s worth building. In this episode, I introduce the six-part framework from Is it Really a Great Idea?, share the dilemma of starting with an idea, and explain why asking the right questions matters—whether you’re pitching at Dallas Startup Week or teaching entrepreneurship to elementary school kids.

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