001 - Is it really a GREAT IDEA?

I’ve been quiet for a couple of months—and in this first episode, I’ll tell you why.
I’ve been writing a textbook and workbook called Is it Really a Great Idea? And it didn’t happen the way I expected.

In this episode, I share how the book came to life, why it turned into a textbook instead of just a business book, and what I’ve learned about the biggest reason startups fail: product-market misfit.

This is the only time I’ll talk about the book in this podcast—because from here on, it’s all about you, your ideas, and whether they deserve to live.

I also explain how this podcast will work:
I’ll be releasing new episodes every other week, alternating with The Trust Show.